How remarketing works

Remarketing can help you reach people who have previously visited your website. You can even show these previous visitors ads that are tailored to them based on which sections of your site they visited. Your ads could appear to them as they browse other sites that are part of the Google Display Network or as they search for terms related to your products on Google.

How remarketing works
Create a remarketing list

Google Mobilegeddon

Google is launching an algorithm to favor sites that are "mobile-friendly." This means that people who use Google to search on their smartphone may not find many of their favorite sites at the top of the rankings. Sites that haven't updated could find themselves ranked way lower, which in turn could mean a huge loss of business.

"Mobile-Friendly" test page

Some bugs you may expect:
bugs1


Read more:

• searchengineland
• theguardian
• express